Blogs are a great source for prospect marketing

written by Caria Watt, Director of

Starting a blog for your business is a great way to increase traffic to your website, because it’s an evergreen prospect marketing machine. When considering sales and growth of your company, a business blog plays a significant role in your marketing. But it’s not as easy as you may think. A blog has to be planned strategically.

When you have a blog section on your website and it’s done correctly, it can help your target audience trust you, and they can even validate your business further by becoming champions of your brand.


When to admit you need to outsource

image courtesy of Unsplash

Writing Website Content can be tricky

Content writing is quite popular, and from all of the writing, website content is the most in demand. This task is not that easy unless you are passionate or knowledgeable about keyword placement. So what can you do to write content for your business website? When you write website content you have to be in the mind of your target audience or ideal customer otherwise how will you know you’re hitting the mark?

First, we know only too well if you’re not passionate about writing, it can be a real challenge. When your web developer asks you to write the…

The power behind a digital audit

Digital audit team — image courtesy of Pexel Images

by Caria Watt, Digital Director

Deciding whether to move forward with a digital audit for your business can be tricky especially when you don’t know what the return on investment can be for your business.

SPOILER ALERT: it’s worth it! Because it will help you determine what is working well and what to stop wasting time and money on.

Below are the four common questions asked about a digital website audit and answers.

What is a digital audit?

A digital audit is an analysis of your website, SEO (search engine optimisation) and online presence to identify weak areas we can work on and things…

by Caria Watt, Digital Director

Your website questions answered

We all know that building a website isn’t that hard. There are plenty of drag and drop website builders out there, with some claiming you can build one in just five minutes. All you have to do is sign up and get a free trial, pick a template, then drop some images, and add some copy and you’re all set. That sounds pretty easy, right?

But… if you want to build a great website that sells your products and services well? That’s a whole new ball game.

Why do you need a website?

Now this is the million-dollar question.

We all know what a website is…

by Caria Watt, Digital Director

Attract the Right Type of Customer

Knowing the best ways to attract the right type of online customer in an increasingly flooded digital landscape can be tricky. Every brand is trying to stand out and be different — in exactly the same way, especially when it comes to content.

On the one hand, it’s easier than ever to publish blogs, v-blogs, podcasts, articles, or videos; and the flip-side everyone is publishing content that’s all reading the same.

More importantly potential customers have BS detectors that are super alert. They can tell an imposter a kilometre away. What’s more, your potential strategic business-to-business (B2B) partners are infinitely…

courtesy of Caria Watt website

The internet is massive and when you search on Google, there are millions of web pages of helpful information.

Google figures out which results to show you by organising the information in our Search index. The search index is like a library, and contains more information than all the libraries in the world combined.

Google uses software known as ‘web crawlers’ to discover web pages. These Crawlers look at each web page and also follows links on those pages. They go from link to link, and bring data about those web pages back to Google’s servers.

In less than a…

Does it clearly represent your brand, attract leads and showcase your business as an authority?

Pixabay 2017

Each week a client is proud to say they know how to sell their products to new customers. Admittedly they are the best at verbally selling, but when it comes to them writing about products and services — it’s often a huge FAIL. Why? Because talking about products and services is completely different to writing about it. My response to them is:

“Great. Go be brilliant at talking about your products and services locally, but allow a professional #copywriter help you tell the world about it.”

Copywriters wrestle with words for a living. We’re good at keeping content clear, concise…

BOOK GUIDE #1: for Emotional Intelligence

Pixabay 2017

Ever since I was six years old, I’ve loved reading books. It’s the smell of the paper when I first open a book that reminds me of sitting in a library reading as a child. My Grandma used to sit me in the corner of the children’s section whilst she searched for the perfect novel to borrow. It’s also the excitement of reading well-written phrases that an author has taken hours to write. It’s a craft and I’m in awe of authors who can first sit and write for the senses.

On the flip side, reading an eBook doesn’t quite…

Get over your woman’s “selfitis disorder” and bring her back to reality

Image courtesy of Pixabay 2017

It’s Valentines Day and I’m sitting in a well known Sydney restaurant eating lunch with a ruggedly handsome bachelor, Michael. He stops mid-sentence to watch two women giggling as they take selfies. They stand half-way down the restaurant overshadowing a young couple’s table, trying to take the perfect selfie. It’s like a scene out of a bad movie, where they’re acting as teenagers who are trying to get as much attention as possible. And yes it’s working.

When they finally finish, they both smile in the direction of Michael, who rolls his eyes and asks me,

“When did women become…

Why I Quit Sugar!

Ryan McGuire 2017

Refined sugar has absolutely no health benefits at all. In fact if you add refined sugar to your diet, it has all the health risks you can think of. First of all it contributes to heart disease, it’s bad for your teeth, it’s high in fructose which can overload and cause damage to your liver, it may cause insulin resistance which is only a few steps away from diabetes, and is well known to give you cancer. Refined sugar also causes massive dopamine release in the brain which is highly additive and more powerful than an addiction to cocaine.


Caria Watt

A Digital Strategist, Web Designer & TV host. Featured on AuscastNetwork, @goodmenproject, The Dating Directory Co and

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